Adobe camera app’s new feature will critique your photos using AI
What it does
Adobe’s camera app now integrates Project Indigo, an AI feature that critiques photos you take and can remove complex backgrounds automatically. This tool uses AI to analyze the shot for composition and quality while instantly isolating the subject by eliminating the background with high precision.
Why it matters
Removing backgrounds on mobile devices usually requires separate, manual editing apps or desktop software, adding steps and time to the creative process. Project Indigo accelerates this by embedding AI directly into the camera app, making it easier for users—from casual shooters to content creators—to produce ready-to-use images. It pressures competitors to combine AI editing with capture, shifting expectations toward smarter cameras that do more on device.
Who it is for
This feature is designed for photographers and social media creators who want quick edits without switching apps. Small businesses and marketers can also benefit by producing polished product shots or profile pictures without specialized skills or software. For anyone needing fast, AI-driven background removal and photo assessment, this is a practical upgrade.
The catch
Adobe’s AI critiques could influence user creativity by nudging them toward “better” photos as defined by the algorithm, potentially reducing diversity in style. Background removal may still struggle with tricky edges or transparent objects, and none of the performance details or processing delays are clear yet. Users will have to test how well it works across different lighting and subject types.
What to watch next
The real-world effectiveness of Adobe’s AI critique and background removal will determine uptake. Watch for how this changes the mobile editing workflow and whether Adobe extends Project Indigo’s capabilities to desktop or third-party apps. There is also potential pressure on competitors to embed comparable AI tools directly into their camera apps to keep pace.
AI Quick Briefs Editorial Desk
