Trump orders US government to call AI ‘Super Intelligence’

What happened

President Donald Trump issued an executive order mandating that all US government policy materials and communications stop using the term “artificial intelligence” and instead refer to the technology as “Super Intelligence.” This directive applies across official websites, policy documents, and press releases. Trump emphasized that “super” is the best and simplest word to describe the technology during a recent announcement about the America.gov launch.

Why it matters

This rebranding changes the language surrounding AI at the federal level and signals a shift in the government’s framing of AI technology. Calling AI “Super Intelligence” raises expectations about the technology’s capabilities and risks, which can affect public perception, regulatory approaches, and funding priorities. For government contractors, startups, and AI vendors working with the US executive branch, this creates an immediate need to adjust terminology in federal contracts, communications, and compliance materials.

This may also reflect or reinforce a political stance that seeks to differentiate US policy on AI from other countries, perhaps with an emphasis on asserting American dominance or urgency in AI development. For operators and investors, it injects an added layer of messaging that could influence procurement decisions and regulatory scrutiny. The shift from “artificial intelligence” to “super intelligence” also risks confusing technical discussions and legal definitions that use more standard terminology.

What to watch next

Monitor how federal agencies integrate this term into their AI initiatives, grant guidelines, and public engagement. Verify if this semantic shift triggers changes in regulatory frameworks or affects the language used in AI governance legislation. Industry players working with US government contracts should watch for updated contract requirements that reflect the new terminology.

It will also be important to observe how this impacts international coordination and standardization, as most of the global AI ecosystem uses “artificial intelligence” as a defined and understood term. Watch whether other branches of government or federal states adopt this language or ignore it, and whether private and public sector communications follow suit or push back.

AI Quick Briefs Editorial Desk