Rival AI agents, Instinct and Meta’s Muse, both add the ability to make calls

What happened

Rival AI agents Instinct and Meta’s Muse have both added the capability to make phone calls. These AI assistants can now handle tasks like booking restaurant reservations and canceling subscriptions through voice calls. The new feature lets users delegate real-world phone interactions to the agents, turning them into practical multitasking tools.

Why it matters

Adding outbound calling gives these AI agents utility beyond chat and screen-based automation. It pressures traditional voice interaction services by offering a more autonomous and scalable personal assistant experience. For businesses and busy users, it means less time spent on routine phone calls while still managing services and appointments efficiently. This technology also raises questions about security and privacy since AI agents will directly interface with service providers by phone.

What to watch next

The reliability and accuracy of AI phone calls will be critical for wider adoption. Watch for how well Instinct and Muse navigate complex conversations and how service providers handle AI callers. Operator trust and legal frameworks around AI calls may shape how quickly the feature scales. Also, see whether competitors add similar calling capabilities and how this affects user retention and satisfaction.

AI Quick Briefs Editorial Desk