Microsoft is ending Copilot support on smart TVs

What happened

Microsoft is ending support for its Copilot AI assistant on all smart TVs this year. This includes devices from LG and Samsung that launched with Copilot functionality after announcements at CES 2025. The withdrawal wasn’t formally announced by the companies but surfaced through an on-screen message on an LG TV running webOS. The notification stated Microsoft had decided to discontinue the service, cutting off access to AI features built into these smart TVs.

Why it matters

For consumers and businesses relying on AI help embedded in TVs, this move forces a rethink. Smart TVs marketed with Copilot integrations lose a key selling point and functionality, potentially pushing users toward alternative AI options or other smart home hubs. It also signals challenges for AI assistants in less traditional platforms where usage patterns, platform constraints, or business priorities may limit sustained support. TV makers and operators using Copilot to differentiate their products will see the value of this AI feature diminish, possibly affecting future product development and marketing strategies.

What to watch next

Monitor whether Microsoft provides a replacement AI experience or shifts focus to other devices, like PCs or Xbox consoles. Watch how LG and Samsung respond—whether they introduce alternative AI assistants or double down on proprietary smart features. This discontinuation could pressure other AI assistant vendors to clarify long-term commitments to TV and similar non-phone form factors. Builders and buyers should watch for more departures or reduced investment in AI features on niche hardware that lacks broad user engagement or direct revenue paths.

AI Quick Briefs Editorial Desk