‘Everyone Is Doing It’: The Truth About AI in Hollywood

Quick take

AI has already slipped into Hollywood’s filmmaking process quietly and deeply. Matthew Belloni of Puck says the debate isn’t about whether studios and creators will use AI, but about who will control the technology and its future development. AI tools assist in editing, visual effects, script revisions, and even casting decisions.

Why it matters

For operators, investors, and builders connected to media and entertainment, this shifts power and control over creative workflows. AI adoption in Hollywood pressures traditional unions, legal frameworks, and production pipelines to adapt quickly. Whoever sets the rules for AI usage will influence costs, labor dynamics, and creative ownership in an industry worth billions.

The fight over AI isn’t abstract—it’s about deciding who owns the training data, who profits from scaled automation, and who controls creative output. That will determine whether AI becomes a tool for creators or a weapon for big studios and tech firms consolidating power. Smaller producers and talent may face new risks around rights and royalties as AI grows.

This ongoing shift also affects AI vendors and infrastructure providers targeting media customers. Hollywood’s entrenched incentives can accelerate investment but increase friction over ethical and economic trade-offs.

AI Quick Briefs Editorial Desk