Adobe’s AI experiments let you walk around in photos and interview your characters
What it does
Adobe’s Project Screen Test lets users create AI-generated characters from images and interact with them through conversation to shape their personalities. Another part of the project transforms photos into navigable 3D scenes, allowing users to virtually “walk around” within images. Additionally, Adobe showcased tools turning photo editing into a more streamlined copy-and-paste process, simplifying complex edits.
Why it matters
This collection of AI-driven creative tools pressures traditional content creation workflows by automating aspects that usually require manual and technical skill. Being able to interview and adjust AI characters encourages a more dynamic storytelling process without needing specialized design software or actor input. The 3D scene exploration feature blurs the line between static photography and immersive environments, creating new interaction possibilities for media, advertising, and virtual experiences. For businesses and creators, these tools lower the barrier to producing engaging visual content, potentially reducing costs and timelines.
Who it is for
The tools target designers, storytellers, marketers, and creators who want to enhance visual narratives quickly without deep technical expertise. Founders and product teams in media and advertising can use these features to build more interactive campaigns or prototypes. Operators working on customer engagement or experiential content may find value in integrating AI characters to drive personalization.
The catch
These features remain in the experimental stage, meaning stability, scalability, and integration with existing workflows may be limited for now. Dependence on AI-generated content poses risks around accuracy, character consistency, and potential bias in generated outputs. Also, transforming static images into 3D navigable scenes may require careful preparation or specific types of images to work well.
What to watch next
Adobe’s progress on these projects could signal wider shifts in digital content creation tools toward AI-assisted, conversational interfaces. Watching for expanded access beyond Adobe Max shows or integration into flagship products will reveal the pace of adoption. Monitoring how creatives and businesses leverage these AI-driven capabilities will highlight their practical impact on workflows, costs, and engagement models.
AI Quick Briefs Editorial Desk