Adam Mosseri says negativity around AI is ‘going to get worse’
What happened
Adam Mosseri, head of Instagram, acknowledged rising negativity toward AI in an interview on the Colin and Samir podcast. Mosseri noted that hostility around AI is not limited to young people or creatives but appears more widespread and growing. He connected this trend to increasing anxiety, frustration, and anger, especially within creative industries. This statement came amid discussion of Instagram’s launch of widescreen and long-form video features.
Why it matters
Mosseri’s comments put a spotlight on how AI technologies are stirring opposition beyond predictable groups like artists or students. Rising negativity signals stronger headwinds for product makers, platforms, and AI operators who rely on buy-in from creative professionals and end users. The growing backlash is likely to shape public perceptions, regulatory concerns, and adoption rates. For platforms like Instagram that integrate AI-driven tools, this means balancing innovation with managing user skepticism and resistance.
Creatives fearing AI disruption are pushing back, which elevates risk for AI startups and incumbents deploying generative or automation tools in art, design, and content. Mosseri’s framing of “more anxiety and more frustration” helps explain why AI-related controversies at graduation speeches or social events are symptoms of a deeper unease around AI’s role in work and culture. Operators should expect this tension to affect marketing, trust, and feature rollout strategies.
What to watch next
How Instagram and similar platforms respond to creative community concerns will be revealing. Will they introduce clearer opt-outs, transparency, or support for human creators facing AI competition? Monitoring reactions to new Instagram video formats integrating AI tools will also show if Mosseri’s warning on negativity materializes in user behavior or platform metrics.
Beyond Instagram, watch for whether this intensifying friction leads to stricter regulation or industry shifts to improve AI ethics and human-AI collaboration. Investors and founders should factor rising distrust into timelines, customer acquisition cost, and go-to-market strategies for AI offerings.
AI Quick Briefs Editorial Desk