Fenix Flexin isn’t even denying using AI to make ‘Rubberz’ anymore
What happened
LA rapper Fenix Flexin has effectively confirmed the use of AI in the creation of his 80s synth pop-style song “Rubberz.” This follows producer Medasin’s claims that the AI tool Treblo, formerly called Sonauto, was responsible for the production. Medasin also unveiled an AI detection tool that identifies songs made with Treblo. Fenix did not deny these reports and acknowledged AI’s role when responding to a comment about rapper Tyga’s own admission of using AI in music creation. The cover art for “Rubberz” also appears to be AI-generated.
Why it matters
Fenix Flexin’s acceptance of AI involvement moves AI-generated music from speculation to mainstream use in the hip hop and pop arena. This shifts how producers and artists might view AI not just as a tool for inspiration but as a legitimate creator partner. For operators in music production, it signals rising adoption of AI tools that reduce costs and speed creation but will challenge expectations around originality and artistry. The development and release of dedicated AI detectors suggest the industry will need to balance innovation with transparency and potential copyright or attribution issues.
What to watch next
Expect more musicians and producers to experiment with AI tools like Treblo as they become more accessible and capable of replicating popular music genres. Watch for how labels and rights organizations respond in policy and contracts when AI is part of the creative process. The effectiveness and adoption of AI detection software may set precedents for disclosure standards or even fan backlash if AI use becomes widespread but opaque. The commercialization of AI-generated cover art alongside music will also pressure visual artists and agencies to rethink value in an AI-heavy landscape.
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